AI Now Summit: AI deployment across CMA CGM Group operations

This speaking engagement will provide an opportunity to revisit the five-year strategic partnership signed between CMA CGM Group and Mistral AI in April 2025, as well as the solutions already deployed across shipping, logistics, and media activities.

As part of this partnership, around twenty Mistral AI engineers have joined CMA CGM Group teams in Marseille, as well as at Grand Central, CMA Media’s headquarters. Together, CMA CGM and Mistral AI aim to contribute to the development of European AI solutions designed close to operations and addressing companies’ sovereignty, reliability, and security challenges.

CMA CGM Group invested in the French company from its very first fundraising round in 2023, marking the beginning of a strategic collaboration focused on generative artificial intelligence.

Starting June 1, CMA CGM Group will progressively roll out “MAIA, Powered by Mistral,” its new agentic artificial intelligence platform designed to support nearly 80,000 employees across CMA CGM, CEVA Logistics, and CMA Media.

The platform was co-developed with Mistral AI to accelerate the large-scale deployment of artificial intelligence use cases serving shipping, logistics, and media activities. It enables the development and orchestration of AI agents connected to business knowledge and internal applications used daily by the Group’s teams. Its purpose is notably to facilitate the completion of certain tasks, streamline access to operational data, and accelerate the processing of specific requests.

Artificial intelligence (AI) has been placed at the core of CMA CGM Group’s transformation and innovation strategy.

This strategic positioning is reflected in major partnerships, such as those with Google and Mistral AI, aimed at accelerating the adoption of artificial intelligence across the Group’s operations. Several key investments, including Mistral AI, AMI Labs, Poolside, as well as the Kyutai research lab, highlight a clear objective: optimizing processes, strengthening competitive advantage, and driving the digital transformation of the maritime transport, logistics, and media sectors.

Today, CMA CGM Group has deployed more than 55 AI projects and over 200 identified use cases across its businesses.

AI for employees

CMA CGM invests in supporting and developing its employees’ skills through dedicated training programs, notably led by TANGRAM, the Group’s center of excellence and innovation based in Marseille.

Daily, AI is deployed at scale through tools such as MAIA, the Group’s internal AI assistant, and Microsoft Copilot, now widely used across support functions and operational teams. These tools enable content generation, document analysis, administrative task automation, and decision support.

AI for customers

Artificial intelligence is transforming the customer experience by streamlining the entire journey, from booking to shipment tracking.

In customer care, CMA CGM handles more than 54 million requests per year, a volume that continues to grow and requires robust and scalable solutions. AI-assisted agents manage tracking requests and operational queries by leveraging Group data, providing immediate and personalized responses. More complex cases are seamlessly escalated to human teams, ensuring a high level of service quality.

In shipping, AI-powered solutions now enable:

• ETA (Estimated Time of Arrival) prediction to improve customer visibility on cargo flows
• Smart booking and smart pricing to provide faster and more tailored offers
• Smart cargo release, simplifying and accelerating cargo delivery processes 

In media, projects such as RMC BFM Drive offer personalized audio content, while AI tools enhance content distribution and recommendation, increasing audience engagement.

AI for maritime, logistics, and media operations

In shipping, AI is used to:

• Optimize vessel routing and energy consumption
• Improve load factors
• Develop demand and volume forecasting models
• Support operational decision-making through dedicated tools 

In logistics, CEVA deploys “smart labor” solutions in warehouses, enabling supply chain optimization and planning.

In media, CMA Media is deploying AI across the entire value chain:

• A fact-checking tool supporting journalists
• Automated audio and video indexing solutions (transcription, summarization, content enrichment) 

These use cases demonstrate a transformation already underway, with AI solutions deployed at scale across the Group’s operations to enhance performance and service quality.