The CMA CGM Group is accelerating Africa’s economic development with its full range of transport solutions

Africa is on the fast-track to economic development. While the continent has not been left unscathed by the Covid-19 pandemic, the World Bank believes its economy will not be hit as badly as that of other regional blocks. Spurred on by its dynamic demographic profile that is stimulating economic growth, the face of Africa has changed: “By 2025, Africa’s population will be three times that of the European Union,” explains Eric Bonnemaison, VP, Head of Africa Inland Services Development, CMA CGM Group. “By 2050, its population is forecast to be five times the size, with Nigeria the world’s third-most populous country, trailing only China and India.” This is a key factor for understanding what is driving the continent’s economy.

In 2019, six African countries ranked among the world’s top 10 fastest-growing economies (source: African Development Bank):

• Rwanda: 8.7%
• Ethiopia: 7.4%
• Côte d’Ivoire: 7.4%
• Ghana: 7.1%
• Tanzania: 6.8%
• Benin: 6.7%

“African economies are changing and starting to industrialize”
 

This trend is taking hold in a region with abundant natural resources. “Ghana and Côte d’Ivoire alone supply 60% of the world’s cocoa production,” explains Georges Serre, Africa and Institutional Advisor for the CMA CGM Group. “When it comes to timber and the forestry economy, the Congo basin is Africa’s equivalent of the Amazon forest, with vast potential for sustainable management. And that’s not to mention the region’s mining and oil resources.”

Georges Serre is keen to point out that African economies are undergoing radical change: “Six years ago, agriculture accounted for 35% of Côte d’Ivoire’s economy. Today, agriculture’s share is down to just 20% as services have gained traction. African economies are changing and starting to industrialize. Ghana, for example, now exports cocoa powder rather than beans.”

Nowhere is the progress made by the African economy more obvious than with its digital transformation. During the 1990s, the penetration rate of fixed-line telephony was just 2%, whereas by 2025, the proportion of sub-Saharan African population with smartphone internet access is forecast to reach 40%. This fast-track digitalization has paved the way for the rapid uptake of innovative services. At CMA CGM, the covid-19 crisis led to an acceleration in the digitalization of its agencies. “We kept our business running with 70% of our employees working from home,” explains Alain Aurousseau, Commercial & Agency Network, North & West Africa, CMA CGM Group. The agencies in Nigeria and Cameroon have even started to issue their first fully digitalized—and thus completely paperless—bills of lading.

According to Pascal Hirn, Vice President Africa Lines CMA CGM, “logistics is one of the key factors that will help to step up and secure the continent’s future development. Investing in deepwater terminals alone is not enough. That needs to be supported by a genuine strategy within the continent.”

Eric Bonnemaison shares his view: “Today, an African producer looking to export their production to another continent has to reckon with a shipping cost of €2 per kilometre for their containers. That puts it at a major disadvantage to other countries where overland transport costs are far lower. We need to build facilities that will enable local producers to export their goods at a lower cost because an economy that does not export usually struggles to expand. That is why CMA CGM Inland Services (CCIS) is to open up three new hubs in Egypt, South Africa and Nigeria—Africa’s three leading economies.” Creating a larger number of logistics hubs in Africa helps to foster the development of the domestic markets.

The strategy is thus to establish positions on trade corridors between the main port hubs and inland areas, while in parallel developing an extensive and integrated range of logistics services. That is why the Group, via its CEVA Logistics subsidiary, recently acquired AMI Worldwide, a major force in logistics in East and Southern Africa. “Since it acquired Delmas, CMA CGM has managed to build and expand a highly extensive network of shipping services. Rodolphe Saadé’s aim today is to develop an integrated range of transport services for the African market,” explains Paul Haéri, Vice President CEVA, Business Development Africa.

With CEVA Logistics, the Group will soon be in a position to offer an extensive and seamless catalogue of logistics services spanning 41 countries on a continent where the sector remains highly fragmented. “Some of our customers still have reservations about expanding into Africa given the issues they may face,” notes Pascal Hirn. “We want to able to support businesses with their development by building a full-range of transport services, including both shipping and air freight solutions, as well as customs clearance, storage and intermodal transport services.” And, by doing so, help Africa raise its sights further still.

Our Africa experts :

Pascal Hirn - Vice President Africa Lines

Georges Serre -  Africa and Institutional Advisor

Paul Haéri - Vice President CEVA, Business Development Africa

Eric Bonnemaison - Vice President, Head of Africa Inland Services Development